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Play Along Toys

In 1999, the founders of Play Along chose the Britney Spears Doll line as the first licensing venture with their new company. The choice proved successful and was followed by other celebrity dolls including Aaron Carter, Venus Williams, Serena Williams and Mandy Moore. In 2001 Play Along partnered with toy design studio Art Asylum for production of the studio's toys. Then, in 2002, Play Along decided to bring back one of the plush doll lines of the 1980s, the Care Bears. This brand, for which Play Along was awarded "License of the Year 2002" by the Licensing Industry Merchandisers' Association.

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Army of the Dead

Attack at Weathertop

Attack on Rohan

Battle at Helm's Deep

Defeat of Sauron, The

Elven Soldiers

Faramir on Horseback

Fighting Fellowship

Fires of Mount Doom

Gandalf on Shadowfax

Gollum

Gondorian Catapult

Gondorian Soldiers

Lord of the Rings Set

Men of the Rohan Army

Morannon Orc on Warg

Mordor Orcs

Moria Orcs

Mouth of Sauron

Orc Drummer

Orcs of Cirith Ungol