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Bandai

On April 1, 2021, the BANDAI NAMCO Group implemented a unit integration plan aimed at formulating strategy and laying the groundwork heading into our new Mid-term Plan in April 2022. Their previous five-unit system has become a three-unit system. The Toys and Hobby Unit, which handles toy-related products, merged with the Network Entertainment Unit, which handles network content and home video games, to form our new Entertainment Unit. BANDAI will serve as the business management company of the Entertainment Unit’s Toys and Hobby Business, and BANDAI NAMCO Entertainment that of its Digital Business. Together, focusing on IP, the two companies will jointly manage the entire unit. In addition to allowing for closer cooperation to take mutual advantage of a wide range of knowhow, the unit integration will enable Bandai to create entertainment that responds to new consumer values, and to strengthen their digital services.

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