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The Gamification Revolution - How Leaders Leverage Game Mechanics to Crush the Competition

By: McGraw Hill/Osborne

Type: Hardcover

Product Line: Reference Books (McGraw Hill/Osborne)


Product Info

Title
The Gamification Revolution - How Leaders Leverage Game Mechanics to Crush the Competition
Category
Sub-category
Author
Gabe Zichermann
Publish Year
2013
Pages
256
Dimensions
6.5x9.5x1"
NKG Part #
2148054940
Type
Hardcover

Description

Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.